Whenever you read something like "who claim that there will be no real downsides if we allow companies to boost their bottom lines at the expense of consumers." you are reading some delusional socialist who fail to realize that that the entire point of companies is to boost their bottom lines at the expense of consumers. And that we can choose not to the use them. If we can't choose, there are already laws to deal with that.
Yes, I am looking at you, bit torrent abusing (yeah, you abused my free wifi too) users who want to keep and eat their all you can eat internet cake.